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KIA Corporation is one of the oldest companies in the Korean automotive era. The main branch is located in Seoul.
At the time of foundation, the Korean company was called KyungSung Precision Industry. The key activity of the enterprise was individual means of transportation.
Later, namely on May 15, 1944, a Korean company called KIA was born.
The combination of these three mysterious letters carry the following meaning - the first syllable KI in the word KIA means - to go out into the whole world.
The second syllable A means Asia. Hence the meaning of the word KIA is interpreted as to go out of Asia to the whole world.
The history of KIA Motors begins in 1944, when KPI was founded.
The company produced components for bicycle equipment, at a small enterprise, which was located on the territory of the modern city of Seoul.
Predicting a great future for the automotive industry, the Koreans have been focusing their attention on the production of cars since 1960. The first steps were taken based on the experience of Japanese manufacturers.
In 1961, the company managed to organize a serial production of motorcycles, and the very next year the first three-wheeled truck was developed, but its mass production was delayed for a long 12 years.
Today Kia Motors Corporation is one of the fastest growing automotive companies in the world.
As part of the Hyundai-Kia Automotive Group, Kia strives to be among the most popular car brands.
More than 1.4 million vehicles are manufactured annually at Kia's 12 manufacturing facilities in eight countries and are sold and serviced through the company's distribution and dealer network in 165 countries.
Today, Kia Motors Corporation employs 33,000 people worldwide and generates $17 billion in annual revenue.
Between 2007 and 2014 Kia will be the Official Automotive Partner of FIFA and UEFA.
The main credo of the Kia Motors Corporation trademark is The Power to Surprise (The ability to surprise).
Thus, the company formulates its obligation to customers - to constantly exceed consumer expectations with their new products.